The Four levels of Motivation

In the workplace there are 4 basic levels of motivation; survival, beat the competitor, achieve growth, and changing the world.

Survival - is not the ideal approach. It does not include the workers needs or desires. For example, the team member may ask why they need a 50% increase in sales for the year and the boss would make the remark, "it does not matter. You were given a job so do it." You can see why this approach may not be very successful. It does not inspire the employee to be successful or work towards the goal.

Beat the competitor - if the employee or team member is team motivated, with the goal of the company in mind then this may be a good motivating technique. Otherwise, the boss or CEO may be the only person that cares about being on top and if that is the case, the employees with have no desire to be number one and will slack in their work.

Achieve Growth - The video also calls these "stretch goals". They are used to encourage the people to work hard to see a growth in numbers over the given year. If the team works together and has the company in mind, then this is a good motivating practice.

Changing the world -this is when employers are invested in changing the world according to the strengths of their organization. Is this successful? There was a study done by Proctor and Gamble and they explained that the brands that stood for something that makes the world more sustainable and more enriched, were in the top ratings compared to the other companies. The organizations that were motivated by changing the world, financially out ranked the market by 15:1.

The video highlights the importance of a purpose driven company rather than metric driven. Do you personally care if the company grows 6%? Wouldn't you be more motivated to work if your company's goal was to help the people of the world in some way? This video is similar to what we have talked about in class; it is important to keep your team inspired and motivated to work. They must be passionate about the job or they will not be motivated to do the task. Who would not be motivated by a company that had a goal to make the world a better place?