File:NEED TO KNOW Using carrots, not sticks, to get companies to do good PBS

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http://www.pbs.org/wnet/need-to-know/culture/video-using-carrots-not-sticks-to-get-companies-to-do-good/10308/ Activists in San Francisco have created a new way of getting companies to do good: the anti-boycott. It uses carrots, not sticks, to encourage companies to do good. Watch full-length episodes of Need to Know at http://video.pbs.org/program/1458405365/